Social Media Marketing

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Social Media Marketing Package - Deliverables


Facebook/Instagram is one of the most popular social media platforms in the world, with more than 1.6 billion users. And people like to spend a lot of time on it, whether all at once or periodically throughout the day. This means there are billions and billions of eyes constantly scrolling through posts, videos, photos, status updates, and, yes, advertisements.


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Package Name Social Social Pro Social Pro+
Pricing / Month INR 11,999 INR 21,999 NR 30,000
No. of Social Media Posts - Custom Creatives / Month 10 18 25
ENo. of Customized GIFs / Month 0 1 2
Free FB Adverts Credits for Page Likes & Promoted Posts / Month INR 1,000 INR 2,000 INR 3,000
Dedicated Relationship Manager No Yes Yes
Platforms Any 2 Any 3 Any 4
Dashboard to generate requests & manage efforts on the go Yes Yes Yes
On boarding Call with Social Media Marketing Expert Yes Yes Yes
Creation of Social Media Platforms, if required Yes Yes Yes
Social Media Platforms - Audit & Remedial Action Yes Yes Yes
Comprehensive Social Media Content Calendar Yes Yes Yes
Unique content, specifically created for your business Yes Yes Yes
Custom Designed Creatives Yes Yes Yes
Scheduling & Publishing Yes Yes Yes
Enhanced Social Media Visibility by use of relevant Hashtags Yes Yes Yes
Content seeding into relevant communities to increase visibility Yes Yes Yes
Contests & Promotions Yes Yes Yes
Social Customer Care* Yes Yes Yes
Performance Report with Analytics Yes Yes Yes
Specialized Facebook Adverts Campaigns** Yes Yes Yes
SEO Audit of Website Yes Yes Yes

We are compact and bright team of marketing professionals, with an emphasis on social media campaigns. For the past 6 years, we’ve helped startups, mom-and-pop shops, and big corporations realize the potential in Facebook marketing to grow a customer base, retain those customers, and bring new ones on board.

How It Works ?


Facebook/instagram is much more than a social media platform. In fact, it can be a huge resource for your Company if used properly.


Let us show how we can do that.

IDENTIFY AUDIENCE

First and foremost, [Sender.Company] needs to know everything we can about your existing customer base. This includes what kind of habits they have in social media and elsewhere online. This information will also inform our approach to attracting new customers.


FIGURE OUT THE RIGHT APPROACH

After identifying your audience, we will figure out how to most effectively communicate with them. What do they respond to and why? This will also inform future marketing ideas.


SCALING YOUR CAMPAIGN

There are many ways we will approach your Facebook Marketing campaign, but unless we are targeting the right audience then it will be a disaster. Here is a rundown of how we can scale your marketing on Facebook to optimize results:


Custom: Using your customer database, we will upload phone numbers, email addresses, Facebook user IDs, and app user IDs. That information will then be matched to as many user profiles as possible.

Lookalike: Now that we have a picture of your customer database, Facebook can find similar users to open up a whole new set of potential customers.

Location, Location, Location: This is important, especially for a local business. Ads will specifically target a region, city, state, or country that can purchase your products. Age, Gender, Language: Unless you’re targeting kids from 1 to 92, honing in on the right age, gender, and native language of users is important to effective marketing. Luckily, this is easy to do on Facebook. Detailed Targeting: This approach is used to target new customers or people who’ve never heard of your business before. It involves demographics, interests, behaviors, and other categories.


TWICE AS NICE

If we find that one advertisement did better than others, we will take note. That ad can be repackaged with a few modifications to look new again, and thus attract just as much attention as the first time.


REPORTING AND MONITORING


Research :

There is must to be gleaned from your Facebook marketing campaign. [Sender.Company] will measure analytics data such as advertising metrics, page-level metrics, engagement rate, total page “likes,” and other metrics. We will compile reports and present them to [Client.Company] on a monthly basis.


Schedule

Facebook marketing campaigns are an ongoing process. We respond to what works and move on fast from what doesn’t work. Therefore, we anticipate at minimum of two months from the start to the date your campaign is launched. After that, we monitor and adjust, presenting reports to [Client.Company] on a monthly basis. Here’s how the process will look:


Facebook/Instagram marketing campaigns are an ongoing process. We respond to what works and move on fast from what doesn’t work. Therefore, we anticipate at minimum of two months from the start to the date your campaign is launched.

After that, we monitor and adjust, presenting reports to you on a monthly basis. Here’s how the process will look:


Research and development - 2 weeks

Campaign creation - 1 weeks

Launch -1 Week

Monitoring, analytics, adjustments - ongoing